The Filipinas will be supported by adidas throughout their endeavors, lasting until 2027
FEBRUARY 9, 2023, MANILA, PHILIPPINES – Impossible Is Nothing. Such is the phrase that has driven adidas throughout their journey of innovating in the world of sport. In their pursuit of supporting athletes around the globe, their commitment to empowering them to victory and glory remains unwavering.
And today, adidas takes this commitment one step higher in the local football scene, with the sportswear brand having inked a four-year partnership with the Philippine National Women’s Football Team under the Philippine Football Federation (PFF). The partnership was inaugurated through a contract signing today at the New World Hotel in Makati, Metro Manila.
Seen in attendance at the signing were PFF President Mariano V. Araneta and General Secretary Edwin Gastanes; team members Inna Palacios and Hali Long; and adidas Philippines General Manager Anthony Frangos.
Throughout 2023, the team, also known as the Filipinas, will be supported by adidas in their various endeavors, such as the 32nd Southeast Asian Games and their historic participation at the FIFA Women’s World Cup – the team’s first-ever FIFA bid in their 42-year history.
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With this partnership, adidas aims to proactively propel the conversation around women in sport and the growing local support for football, especially following the team’s string of successes over the last few years. Related to this is the brand’s long-standing belief in the power of sports to change lives, which adidas aims to actively embody by empowering the national team as they not only reach greater heights, but also serve as role models to all current and aspiring female football players.
Says adidas Philippines General Manager Anthony Frangos: “As the country’s national women’s football team gears to have a packed 2023 ahead of them, we at adidas are truly honored to forge a partnership with them. In everything we do as a brand, we have always drawn inspiration from the saying ‘Impossible Is Nothing,’ and it is very clear how the national women’s football team has also long brought this to life. As we move forward, adidas promises to be beside these inspiring women for every training, every milestone, and every victory that awaits them.”
The sentiment is shared by Philippine Women’s National Team Manager Jefferson Cheng: “This is an incredibly significant partnership for the Philippine Women’s National Football Team. We are honored to have adidas as our official kit supplier as we prepare to compete at the Philippines’ maiden FIFA World Cup in six months’ time.
We thank adidas for its inclusive support for the beautiful game all over the world, for sponsoring the FIFA Women’s World Cup, and now for giving its full support to the Philippines’ women’s teams, not just to our Senior Team bound for the World Cup but also to our youth teams participating in various international tournaments in the coming months.
Our entire group is excited to be adidas ambassadors and we hope that, together, we can bring football in the Philippines to unprecedented heights.”
Starting from the team’s involvement at the Pinatar Cup this February, adidas will be providing all members of the team – senior, U-20, and coaching teams – with apparel, and will continue throughout their participation at the Olympic Qualifiers in April; the Southeast Asian (SEA) Games in May; and the FIFA Women’s World Cup starting in July.
